WWJ Closeup, April 2021

GREG GRUETT
Regional Sales Manager
Water-Right Inc.
Lancaster, Pennsylvania

BEST ADVICE I EVER RECEIVED?
Growing up in a family business, my father lived by examples—he never told us what to do. He let us figure it out on our own, and that lack of advice to take my own path was the best education I could have ever been given.

IF YOU COULD CHANGE ONE THING ABOUT YOUR PROFESSIONAL SELF?
I think it would be spending more time over the years working with and developing the customers we’ve partnered with. I can see now that spreading best practices and building relationships with the current customers is more valuable than always hunting for new ones.

MOST SATISFYING PART OF YOUR JOB?
Being able to work with my family. The time with my father and brothers has been a blast, especially in the early days coming up with new ways to help people fix water.

FIRST STEPS FOR A CONTRACTOR TO TAKE TO OFFER WATER TREATMENT?
Buy a test kit! I would test every customer’s water and explain why you’re concerned about the water quality in their house and in their body. Then, install one in your own house so you can explain the wonderful benefits of great water.

WHAT WATER TREATMENT QUESTIONS DO YOU HEAR MOST FROM CUSTOMERS?
“Is this water conditioner going to work?” Water-Right has 60 years of experience failing. We know where our products will work great and where they’re going to fail. We’ll teach you the best time to apply a conditioner, and where it doesn’t work, we have other solutions for that too.

BEING EFFECTIVE IN WATER TREATMENT MEANS . . .
Learning your test kit. The water will tell us what to do. Listen to the water test results in the field—especially those that can’t be sent to a laboratory—like hydrogen sulfide, pH, and dissolved iron. It’s best to have the tools to do the detective work while on site.

WHAT DOES THE FUTURE OF WATER TREATMENT LOOK LIKE?
It’s a fantastic industry to be in right now because of all the potential. Less than 7% of U.S. homes have water conditioning equipment, but low-flow toilets, high efficiency dishwashers, washing machines, water heaters, and other appliances all need good, conditioned water today. Someone is going to have to provide it!