National Filtration and Irrigation Group Appoints New CEO

Published On: January 25, 2024By Categories: Irrigation, Newsline

Rusco, a water filtration solutions provider, and Vu-Flow, a respected U.S. manufacturer with more than three decades of experience in top-tier irrigation water filters, are excited to announce Neal White as their newly appointed president and CEO.

White’s appointment brings extensive water quality experience along with expertise in plumbing, water systems, and water quality markets as well as a long history of consistently delivering exceptional results.

White’s background includes more than a decade leading multiple business lines and serving as business unit leader/national sales manager at Pentair and most recently as the sales director for North America at Watts Water Technologies.

“I take immense pride in leading the exceptional team at Rusco and Vu-Flow Filtration, two outstanding family businesses deeply rooted in the water quality industry,” White says. “I’m honored to be part of this team and look forward to bringing my years of experience to this organization and securing our legacy as a leader in water filtration.”

Theresa Miller, Rusco/Vu-Flow general manager, says: “With Neal’s leadership, we look forward to pioneering innovative water filtration solutions and expanding our reach to serve an even broader range of customers. Our vision is clear: to remain at the forefront of water filtration excellence, and with Neal on board, we are poised to achieve new heights.”

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