American-Marsh Pumps Unveils New Logo Reflecting Growth, Innovation, and 150 Years of Heritage

American-Marsh Pumps, a Wilo brand and a leading manufacturer of fluid handling solutions, announced the launch of its refreshed corporate logo, marking an exciting milestone in the company’s continued evolution. The updated visual identity reflects American-Marsh Pumps’ ongoing commitment to innovation, reliability, and customer-focused solutions while honoring more than 150 years of engineering excellence and manufacturing heritage.

The refreshed branding includes a new logo featuring the iconic Hernando de Soto Bridge, symbolizing strength, connection, and American-Marsh Pumps’ deep roots in the Memphis region.

The new identity reinforces American-Marsh Pumps’ longstanding promise of “Durability by Design Since 1876” and reflects the company’s ongoing investment in engineering excellence, manufacturing quality, and customer success.

“Our new logo reflects both where we’ve come from and where we’re headed,” says Jon Shindler, vice president of sales and site leader for American-Marsh Pumps. “As we continue investing in our people, processes, and manufacturing capabilities, this refreshed identity represents our commitment to innovation while preserving the trust and performance our customers have relied on since 1876.”

Over the past year, American-Marsh Pumps has continued transforming its Collierville, Tennessee, manufacturing campus through investments in modern equipment, expanded capabilities, process improvements, production planning enhancements, and workforce development initiatives.

Headquartered in Collierville, Tennessee, American-Marsh Pumps operates a state-of-the-art manufacturing campus featuring a 300,000-gallon performance test laboratory. Since joining the Wilo Group in 2019, the company has continued to expand its capabilities while maintaining its longstanding commitment to quality, innovation, and customer service.