Your Name in Lights

By Thad Plumley

Sliding into my seat before a performance of Cirque du Soleil’s newest travelling show, Crystal, I looked up and saw illuminated on a wall two words: One Drop. The words were adorned by an icon of a water droplet.

Being a fan of Cirque’s jaw-dropping acrobatics, I knew One Drop is a foundation established by Cirque founder Guy Laliberté. Its mission is to ensure sustainable access to water for communities all around the world, and like so many Cirque performers, it has been a soaring success in its 12 years of existence.

As I awaited the start of the performance, I thought to myself, water is having a spotlight moment right now. Water is hot. Water is the cool kid in school!

I’m sure you know what I mean. News goes in cycles, but right now it seems like water is discussed on television and in newspapers on a daily basis. Days before the Cirque du Soleil show (excellent by the way) I read an article about the important role groundwater will play in climate issues of the future.

So, what are you doing to take advantage? You’re a groundwater system professional and your field literally has its name in lights right now. Are you capitalizing on this amazing opportunity to market the resource and your services?

National Groundwater Awareness Week is March 10-16 and is the perfect time to alert those in your area about the importance of groundwater—and your role as your community’s local expert on the subject.

I encourage you to take time to talk at a school, library, or civic association. Spread the word about the role groundwater plays in people’s lives and stress the importance of water well system owners getting their water tested annually. And, of course, make sure to promote you’re the professional just to do it.

Spread the word about the role groundwater plays in people’s lives and stress the importance of water well system owners getting their water tested annually.

But don’t have the promotion last just seven days. Getting out regularly in front of your community is critical right now. Consider writing editorials or recording public service announcements for your local newspaper and radio station. Spread the word about wellhead protection, groundwater sustainability, maintenance tips for well owners, and other critical water topics.

A contingent of water professionals is in Washington, D.C., right now for the National Ground Water Association’s Groundwater Fly-In and Water Resources Congressional Summit. Each year people just like you head to the nation’s capital to raise the profile of the water industry and the important role it plays regarding the availability, quality, and safety of our nation’s water resources.

They speak up for groundwater. Make sure you do while your business is in the spotlight.


Thad Plumley is the editor of WWJ and director of information products at the National Ground Water Association. He can be reached at tplumley@ngwa.org and on Twitter @WaterWellJournl.