WWJ Closeup, May 2018

JEFF GOLDBERG
Market Manager
Nidec Motor Corp.
St. Louis, Missouri

THE BEST ADVICE I EVER GOT?
Follow the “Golden Rule.” In business that means listening to and empathizing with my customers and coworkers. Be guided by a strict moral and ethical compass and do what is just, fair, and right.

ON MY DESK RIGHT NOW?
My in-basket is overflowing with tasks to prepare for the upcoming irrigation sea son. Ensuring product availability is critical to our customers’ success. I’m reviewing production and inventory plans for our Vertical Holloshaft brand motors and VFD irrigation pump control panels.

MOST SATISFYING PART OF YOUR JOB?
Listening to my customer’s smile. The irrigation market is filled with hard-working, salt of the earth folks who aren’t bashful about telling you exactly how they feel about the products and services you are providing.

WHAT ARE YOU HEARING MOST FROM YOUR CUSTOMERS?
Our irrigation customers rely on us to provide motors properly specified for their application. They appreciate the cost savings of our Sinewave Optimized VHS motors for constant speed pumping. For variable speed pumping, they count on the additional winding and bearing protection systems we provide in our inverter duty VHS motors.

WHAT DO EFFICIENT IRRIGATION SYSTEMS HAVE?
Efficient irrigation systems are cost effective, intelligent, and are optimized to provide just the right amount of water needed.

THE BIGGEST WATER ISSUE FACING IRRIGATORS TODAY?
Water and drilling permit availability. Agriculture competes with other industries for a limited supply of groundwater. Irrigators must drill deeper to access water from aquifers that have falling water levels.

YOU’VE NOTICED AN INCREASE IN VFDs BEING INSTALLED OVER SIMPLE SOFT-START OR PART-WIND START MOTOR CONTROL PANELS. WHY DO YOU THINK THAT IS?
Variable speed pumps are controlled by variable frequency drives and are more energy efficient and gentler on the irrigation system than constant speed pumps. Water pressure can be slowly ramped up to reduce water hammer stress. The pump speed can be varied in response to changing demand as swing arms open or close in a center pivot corner system.

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