WWJ Closeup, January 2022

TRAVIS FLINT
President
Thomas Flint & Son Inc.
Cadillac, Michigan

BEST ADVICE I EVER RECEIVED?
There is no such thing as problems, only opportunities to learn something. This has helped me keep a level perspective and look for ways to tackle the hard issues, jobs, customers, etc. that you can deal with every day. To keep learning and applying what I have learned from those opportunities.

IF YOU COULD CHANGE ONE THING ABOUT YOUR PROFESSIONAL SELF?
Change the industry perception that water well contractors are not just well “diggers” but a professional industry much like doctors, lawyers, etc. To present myself and thus our profession as someone who takes seriously the job we do and the resource we provide and strive to protect.

MOST SATISFYING PART OF YOUR JOB?
When you pull off a work site and see the final result of the drilling, developing, installation, and final hookup to a customer’s residence and everything comes together as planned.

YOUR THOUGHTS ON DIVERSIFICATION?
A great way to expand your business and offerings. Determine what your company’s expertise is in and stay in that market. If drilling and water are your top fields, then look for opportunities within the drilling or water markets—for example, directional drilling or water quality.

WHICH SKILL WOULD YOU LIKE TO SHARPEN IN THE NEXT 12 MONTHS?
Get a better understanding of social media platforms, website design, and how that can tie in with advertising as we move away from print advertising and into those types of platforms.

HOW CAN DRILLING FIRMS RECRUIT THE NEXT GENERATION OF WORKERS?
Present ourselves as a professional industry that supplies and protects perhaps our greatest resource—potable water. Work alongside technical schools in our areas to promote our industry and apply technologies that the next generation is already using like Bluetooth or wireless in our products, for example. This is something we need to focus on as an industry.