Shiny, New Website

Published On: January 17, 2024By Categories: Business Management, Drilling, Editor's Note, Editor’s Note

By Thad Plumley

When I started at the National Ground Water Association, it was a little more than two months into the new century.

Back then I was busy writing articles for Water Well Journal, the standard for magazines in the groundwater industry.

But now as I close in on my 24th work anniversary, I look at WWJ and am proud that it is much more than a magazine that has been arriving in mailboxes for 78 years.

It is an email that arrives in thousands of inboxes every week providing a digital issue, the latest news, classified ads, and featured products.

It is a social media presence posting the latest information to thousands of followers who like, share, and comment on industry news every week.

It is a website that is a wealth of information and the go-to spot for those wanting to know the latest happenings in the groundwater industry. The website had more than 450,000 page views last year, showing it is the place water well drillers and pump installers go when they want to know the latest news impacting their field.

WWJ continues to evolve. It will soon become a podcast for those who digest their professional news in that fashion.

In short, WWJ was a magazine when I started. But now it is much more—it is a media brand. And it is one with a shiny new website, I’m proud to say!

If you haven’t already noticed, go to and check out its new website. It has a cleaner, brighter look, but still contains industry news published throughout the week as well as the publication’s content of feature stories by professional writers, opinion columns by industry experts, classifieds, and featured products.

However, there are even more ways to find that content. On the home page, there is a section titled “Popular,” which will showcase the articles that are being viewed the most by those visiting the site, enabling you to see in real-time what industry professionals around the world are wanting to know the most.

The search function has been greatly updated as well. You can search by industry categories as well as a date range. If you’re trying to find a column authored by Ed Butts, PE, CPI, on safety that you know you read in the last few years, that column will be at your fingertips in seconds.

The website is also the home to a new video series. WWJ has housed videos on its site the last few years, but the new site will be hosting more than ever. After studying the video-viewing habits of its users, WWJ is teaming with a professional videographer to create videos that will be added to its website throughout the month.

Each video is with an industry professional and addresses topics impacting those who work in the groundwater field. At three to five minutes, they are purposely created in digestible chunks so the viewer can easily gain the key takeaway.

When I look back to my early days as a WWJ staffer, what is happening now almost seems like science fiction. But in a way, not much has changed either. WWJ is still providing groundwater professionals with the best information to help them serve their customers.

Thad Plumley is the editor of WWJ and the director of publications for the National Ground Water Association. He is currently the secretary for the AM&P Network Associations Council Advisory Board. The AM&P Network is a national association for publishing professionals.. He can be reached at, or (800) 551-7379, ext. 1594.

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