Rusco and Vu-Flow Expand Sales Leadership with Appointments to South/Central and Western United States

Published On: June 4, 2024By Categories: Newsline

National filtration group, Rusco and Vu-Flow, have announced strategic appointments to their leadership team, signaling a renewed focus on customer-centric and innovative solutions.

Steve Herndon, a seasoned professional with more than 30 years in the water industry, steps into the South/Central United States regional sales manager role at Rusco and Vu-Flow. Leveraging his expertise from the water well sector, Herndon brings valuable insights into water systems. His dedication to ensuring clean drinking water underscores the importance of dependable filtration systems, particularly in regions dealing with urbanization and environmental challenges.

Linda Hix, a seasoned professional with over five years of experience in wholesale manufacturing water treatment, joins the Rusco and Vu-Flow team as the new western U.S. regional sales manager. With her extensive understanding of water treatment technologies, Hix will play a pivotal role in driving Rusco and Vu-Flow toward innovative solutions.

“We are absolutely thrilled to welcome Steve and Linda to our leadership team!” Neal White, president and CEO of Rusco and Vu-Flow, comments. “They are both great sales leaders and bring a tremendous amount of talent and experience to our business. Well known in the plumbing, water well, irrigation, and water quality markets, they will be critical to our success in driving our ambitious growth strategy and providing an unparalleled, best-in-class customer experience.”

With more than four decades of manufacturing excellence, Rusco and Vu-Flow renowned trademarks, including the Original Rusco Spin-Down Filter, Sediment Trapper, and Sun Shield, embody a steadfast commitment to excellence and customer satisfaction.

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