Pedrollo Group, an Italian family company globally recognized in the water pumps industry, recently acquired a majority share of Superior Pump, the brand name for Michel Sales Company, based in Saint Paul, Minnesota. Superior Pump is active in the design, manufacture, and marketing of residential and commercial water pumps and systems with a strong direct presence in the North America market.
Superior Pump and Decko Products are the trading names of Michel Sales Inc.
Superior Pump was founded in 1999 by entrepreneur Chip Michel, with an extensive experience in the sector and a family that boasts an entrepreneurial history of more than 100 years. Today it is led by his son Charlie Michel III, who will remain minority shareholder and CEO.
Through the acquisition of a major stake in Superior Pump, the Gruppo Pedrollo is pursuing two strategic objectives: to strengthen, through an established, historical player its presence in North America and to extend the entire product range of the Group to a large and consolidated customer base.
The strategic plan going forward is to fully commercialize and launch the Pedrollo brand in the United States and Canada.