Checking the Benefits Box

I’m sure I don’t have to tell you this, but you’re waging several battles right now.

While you’ve always competed for business and used your skill, professionalism, and customer service as tools to win jobs, you’ve entered another battle in recent years—one for qualified employees.

When the recession ended and business for most industries picked up, those in the potential employee pool suddenly had choices. No longer was a steady paycheck enough to get someone on your team and keep them there.

Today, you need more than the promise of a fair wage. You need a benefits package, the promise of interesting and rewarding work, and opportunities to learn and grow to get someone to simply reply to your employee wanted notice.

I obviously don’t have to tell you the water well industry has one of the best answers for people seeking interesting and rewarding work. Encountering different environments every day to provide a life-sustaining resource for a family is about the most awesome perk a job can offer.

Water well contractors can certainly check the box for rewarding work all day.

Opportunities to learn are everywhere in our industry as well. The National Ground Water Association’s annual Groundwater Week conference, state shows, and events put on by manufacturers such as pump schools or mud schools are awesome ways to keep employees engaged, learning, and growing into potential leaders for your business.

Don’t let yourself be too busy for these events because they’re another box you can check off.

But what about your benefits? These are more critical than ever. They’re literally what can separate your job offer from that of another firm.

NGWA recently introduced new insurance packages that you need to check out. They enable you to offer top-of-the-line benefits for your employees.

There are several plans offered by different providers, depending on what type of groundwater business you have. One that stands out is offered by AmWins Group Benefits Inc. It has dental, vision, long-term and short-term disability insurance, accident insurance, and health plans if your company has 10 or more employees.

There is also a human resources and payroll services program that’s like having an entire human resources department at your fingertips. Services include everything from state employment law information; interview, compensation, and performance review builders; labor law posters; and a monthly newsletter that keeps you in the loop on all things HR.

I urge you to read about all of the new offerings at NGWA’s website and see what plan is best for your company.

When you do, I think you’ll see your company has the opportunity to check off every box put up by a potential hire. And when you do that, you’ll start winning the hiring battles.

Thad Plumley is the editor of WWJ and director of information products at the National Ground Water Association. He can be reached at and on Twitter @WaterWellJournl.