By Thad Plumley
There will be a lot of talk this month about New Year’s resolutions from friends at parties, talking heads on television, and articles in newspapers.
Those, though, will all focus on personal goals. They will be about shedding pounds, reading more books, or finally running that marathon you’ve had on your bucket list.
All noble pursuits, but the truly important question is—What is the resolution for your business this year? What changes or additions are you making so your company can remain relevant in 2018?
I mentioned last month how it is important to close the calendar by looking back and ensuring your business is always making strides. If you are one who does so, congratulations. But don’t simply smile if you checked a lot of boxes by your goals in 2017. Start a new sheet of goals right now.
After all, there’s a great chance your competitor is making one.
Are there diversification opportunities for you? It’s critical not to stray too far from what you do—what has hopefully given you name recognition in your community—but it is also important to see if there are things you could do or offer that create repeat business and new customers.
Start a new sheet of goals right now.
What are you doing to educate your employees? I think professional development is one of the most important things a business can do. I try to attend at least one event a year with the goal of coming back to my office better than when I left.
Constant learning should be the goal for everyone at your company. And now it is easier than ever to learn without even leaving your office. The National Ground Water Association offers webinars throughout the year and 30-minute brown-bag sessions free to its members. Take advantage of these opportunities.
Is your marketing plan for the next 12 months sound? It’s amazing how marketing for some companies still means a listing in the phone book. You can’t sit back and wait for people to come to you. Make sure you are marketing yourself in a variety of fashions, including going into your community to talk about yourself.
National Groundwater Awareness Week is March 11-17, and is the ideal time to let those around you know you are the water expert in the area. Run ads in newspapers, commercials on the radio, write an editorial in the paper, and talk to groups about the importance of protecting water systems. NGWA’s Awareness Week webpage offers a ton of information on how you can do so, including free templates, making it easy to spread the groundwater word—and your company name.
There’s no reason your business can’t be better in 2018, even if 2017 was a success. Set goals now to be the best groundwater business in your community. The sooner you do, the better the chance you become just that.
Thad Plumley is the editor of WWJ and director of information products at the National Ground Water Association. He can be reached at firstname.lastname@example.org and on Twitter @WaterWellJournl.